Posted on July 15, 2011
Creativity is what will propel your business from merely being average to being superb. Few businesses succeed by just being "me toos."
Instead, creativity in your marketing, your product and a number of other things all add up to giving you a powerful edge in business.
Creativity In Your Marketing
Creativity in marketing comes in many levels. At the top level, it comes in the form of deciding how your company is branded.
How do you want your company represented in your user's minds? How can you really create that impression in the long run?
At the next level, it comes in the form of deciding where to advertise. Should you use PPC, SEO, newspaper ads or radio ads? Should you do something completely different and off the wall, like standing in a shopping mall parking lot handing out free samples?
One more level down, you have creativity in the actual advertisement. What kind of clever ways can you come up with to catch attention? How can you convince someone of the virtues of your product in the split second of attention that you'll have in an ad?
As you can tell, creativity comes into play in just about every level in marketing.
Marketers who just follow the traditional path can success; but marketers who understand the fundamental principles while playing outside the box will see exponentially better results. Read more...
Posted on March 6, 2011
Do you have an unprofessional manager? From cursing to wasting time, unprofessional managers are hard to deal with and deserve to be fired!
Your Manager Curses: If ever other word you manager says is the F bomb coupled with S%uT from time to time, then you're dealing with an unprofessional manager. When a manager like this starts to exhibit this type on unacceptable behavior, you might be tempted to let loose a little and start throwing your own curse words here and there since it "seems" acceptable. As much as you might be tempted to do so, don't. It's important that you stay professional even though those around you exhibit ape like behavior. The VP of Sales might be walking down the hall way and you don't want to be caught acting unprofessionally.
Your Manager Could Be Charged With Sexual Harassment: If your male manager starts to make inappropriate comments towards female co-workers, then you're dealing with someone with serious problems. You can't afford to be charged with sexual harassment, so don't chime in when he does share inappropriate comments.
Your Manager Wastes Time By Surfing the Internet: If you catch your manager surfing Facebook or YouTube, this doesn't give you the green light to follow suit as well. After all, someone in the department needs to continue working! In due time, the higher ups will catch on and realize that your manager is doing no work whatsoever. In the meantime, you've taken over other workload so you'll be prepared to step up! Read more...
Posted on January 8, 2011
Apparently the good old lemonade stand has been made illegal! In fact worse than just getting shut down kids and their families are actually receiving fines if they are caught. Just when you thought there couldn't possibly be any more silly regulations to be enforced right? So how do you teach your kids about entrepreneurship if they can't put up a lemonade stand?
It is clear that with the way the economy is going and the changes we are seeing in the business world that the only way for you to truly equip your children to provide for themselves in the future and have the chance to live a really full life is to teach them entrepreneurship.
School obviously ill equips students to leave and open their own businesses, let alone even manage their own money. Unfortunately as we can see their isn't going to be much of a future, at least not a reliable one for those who simply graduate and plan on working for someone else until retirement. So a good start is to begin by teaching them about how to manage their money, how to save and how different types of investments work. You can start out simply by playing games like Monopoly and move up to using stock picking tools and simulators online. Give them a virtual account or an allowance and guide them on how to get the most out of it. Read more...